Sethi International is a leading importer and distributor of various consumer and industrial products.  The company was established in 1976 as a private partnership concerned with the initial focus on importing chemicals and exporting goods

In 1978, the Sethi International has reached a milestone of acquiring the distribution of UHU Gmbh.  This is a trust of the principals, the manufacturer of high quality UHU Glue Stick and having strong brand equity worldwide.

Sethi International has successfully marketed the product in the domestic market by gaining a strong and prominent market share.  We are proud to be the pioneers and the trend-setter in the domestic market and the share is increasing every passing day. 

The company moves forward acquiring the whole sole distribution of Dentalux of Switzerland in 1993 and Fiber-Castle Gmbh in 2000.

The company’s paid up capital is Rs. 30 million, free reserve and surplus comes to Rs. 20 million and the net financial worth of the company is Rs. 50 million.  The company has a well-equipped repackaging facility in the largest business centre of Pakistan, Karachi.  The approximate strength of 50 people is in the repackaging unit.

The company established a strong marketing and sales network with the hierarchy of over 50 sales persons under the umbrella of Sales Manager.  The company has 4 sub-distributors in all the provinces that control the sales. There are 5 sales promotion officers to monitor the sub-distributors.

The company frequently conducts events and activities to provide fun and entertainment to the kids and teenagers.  Our brand, UHU is the pioneer in conducting the events in schools, thus being the first corporate brand to explore the segment.  Our activities are now the necessary part of the leading schools in Pakistan.

We are healthy corporate citizens and follow the rules and regulations as per the directions from the government.  Our operations are environment friendly.